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Putting Your Best Face Forward: How to Design an Eye-Catching Book Cover

Although we’re all reminded to “never judge a book by its cover”, this simply isn’t possible with readers who have thousands of books to choose from. So how do you entice readers to purchase your book in mere seconds? While it’s not possible to master the art of designing a book cover in only a few minutes, following many inquiries and messages on social media we’ve decided to interview our in-house designers as well as…

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Talking Books: What Does It Take To Become An Audio Book Narrator?

Interview with Leonor Woodworth: Narrator of the Logan Series Audiobooks are quickly becoming an important stream of income for indie authors with the amazon company, AUDIBLE, providing a platform to sell to millions. The production with audible is straight forward and – most of the times – rather inexpensive. But what do you need to look for when choosing a narrator for your book? If you were running an ad to hire someone to do…

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The Power of the Review

It’s true that you want your book to be visible. Preferably you want it to be placed on the first 2 or 3 pages on amazon. But people don’t only buy your book because its placement. Chances are, they will read a review or two before making a purchase. With competition on the rise, reviews are more important than ever. While they do not play into the algorithm, they do influence the ranking indirectly. How…

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The Power of Flash Sales

The idea behind flash sales is simple: Your book ranking doesn’t get better if your book just sits on the shelf. The opposite is true: Your book starts to decay as soon as sales slow down. That’s usually the case after your initial social media blast is completed and the number of blogs featuring your book are declining. Then it’s time for the first flash sale. As the name indicates, flash sales don’t need to…

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How To Stay On Top As An Author In An Increasingly Competitive eBook World

Part 3: Sales Volume vs. Price While the sales ranking on amazon may not be equal to the number of sales, as the algorithm takes other points into consideration, such as at what time in the book’s lifecycle the sales occur, there’s evidence that the ranking is based on sales volume, NOT dollar value, as often assumed. The price of your book is irrelevant, as the ranking solely looks at the number of books sold. It…

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Debunking the Myth: The Amazon Algorithm

Part 2: Understanding Categories Categories are NOT part of the algorithm. But they do influence a book’s ranking. How’s that possible, you may ask? Well, there are categories where it’s easier to rank higher and categories where it’s really tough. Amazon doesn’t appear to discount a book’s success just because it’s in a smaller category; the retailer ‘rolls up’ its categories. And this is where a lot of authors make a huge mistake when placing…

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Can You Really Beat Amazon’s Algorithm?

The sales rank on amazon is what authors live and die for. The higher you rank, the better the placement of your book. And the better the placement of your book, the more copies you sell. Is this really how it works? Is it that simple? We have dedicated a series of blog posts to examining the algorithm amazon uses to display items. The first one will focus on the amazon search; the following posts…

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Digital Vs. Print: The Book Battle Rages On

In 2012, digital book sales for the first time surpassed the number of traditional print sales in the US. And while it’s safe to say that eBooks have revolutionized the way we read, is it advisable for writers to completely neglect the print market? As the holiday season approaches, it will be interesting to watch people buying books. Many a wish list has everything from the latest novel by Stephen King to an Amazon Gift…

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1000 Words a Day

WANT TO WRITE A NOVEL? 1,000 words a day. You can write that novel in 3 months. 3 months. Do it. The first draft doesn’t have to be perfect. It won’t be, no matter how long you agonize over every sentence and word selection. You’re going to edit anyway. Fix it in post, as they say in Hollywood. “How long does it take to write 1,000 words a day?” It depends. Some days, if you’re…

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